About Eftsure

Eftsure is the market leader in payment fraud prevention and supplier risk management. Trusted by hundreds of finance teams, we protect organisations from fraud and error by verifying payments before they happen. We’re scaling rapidly, and as we expand across the Australian and New Zealand markets, we’re looking for a highly motivated, execution-focused Senior Product Marketing Manager to join our fast-paced team.

About the Role

As Senior Product Marketing Manager, you will own the go-to-market strategy for new products and features in Australia and New Zealand. You will be the critical link between product, sales, customer ops and marketing, ensuring our value proposition resonates with the market, is clearly communicated across all channels, and ultimately drives revenue growth.

You will thrive in a sales-led, high-performance environment where speed, clarity, and outcomes matter.

Key Focus Areas:

• Drive product launch strategies for the AU & NZ markets, ensuring alignment with Eftsure’s revenue goals.
• Collaborate closely with sales to develop enablement content that supports pipeline generation and deal progression.
• Lead cross-functional GTM initiatives and be accountable for execution and impact.

Key Responsibilities

• Go-to-Market Ownership: Plan and execute end-to-end GTM strategies for new features, solutions, and campaigns targeting the AU and NZ markets.
• Sales Enablement: Deliver positioning, battlecards, talk tracks, and content that empower the sales team to win.
• Website & Content Messaging: Develop and maintain compelling messaging and website content that communicates the value of Eftsure’s products clearly.
• Social Proof Development: Source and produce customer testimonials and case studies to build trust and credibility with target audiences.
• Cross-Functional Leadership: Work closely with Product, Sales, Customer Success, and Brand teams to ensure tight alignment on product roadmap, feedback loops, and customer insights.
• Positioning and Segmentation: Craft differentiated positioning tailored to buyer personas (especially CFOs, Treasurers, and other finance leaders).
• Campaign Execution: Collaborate with demand generation and digital teams to launch and optimise performance of product-focused campaigns.

About You

We’re looking for someone who can execute at pace and isn’t afraid to get hands-on. You’ll be the type who thrives in ambiguity, takes initiative, and communicates clearly and confidently.

You are:

• Execution-driven with a strong "can-do" attitude
• Commercially minded, with a knack for connecting product features to buyer pain points
• An exceptional communicator, able to simplify complex ideas
• Comfortable working closely with sales and responding to market feedback quickly
• Passionate about fintech, cybercrime prevention, and the payments ecosystem
• A fast learner with a bias for action

Experience & Qualifications

• 3+ years of product marketing experience in B2B SaaS or fintech companies
• Proven success in a sales-led growth environment
• Experience launching products and features in complex buying environments
• Strong stakeholder management skills across marketing, sales, and product
• Experience working with or marketing to the C-suite is a strong advantage

Why Join Eftsure?

• Be part of a high-growth fintech on a mission to fight cybercrime and protect business payments
• Join a collaborative, fast-paced team that values impact, ownership, and agility
• Work on strategic projects with direct influence on revenue
• Competitive salary, flexible working, and career growth opportunities